What’s this buzz about Copilot?
Brandix Apparel Private Limited, a leading apparel solutions provider in Sri Lanka, has embraced Copilot for Microsoft 365, an innovative generative AI service that merges large language models with Microsoft 365 data. This integration aims to enhance operational efficiency, streamline workflows, reduce email tracking efforts, and boost overall productivity at Brandix without compromising employee well-being.
What is MS Copilot?
Microsoft Copilot is a chatbot service introduced in February 2023, which was earlier operated as Bing Chat. To understand simply, Copilot is similar to ChatGPT, however MS Copilot for Microsoft 365 advances profoundly better than ChatGPT. Technically, it integrates Large Language Models (ChatGPT4), Microsoft Apps (Word, Excel, Powerpoint, Outlook and Team etc.), and business data in Microsoft Graph (Emails, Chats, Calenders, Files and Meetings etc.).
What is the significance of Copilot within Microsoft 365?

It is integrated within the Microsoft ecosystem, so a user can utilize it throughout the system on platforms like Teams, Outlook, and Office Package to perform various tasks. For example, one can raise inputs such as read my emails and check if there are any urgent actions to be taken; use these sales data for past 20 days and provide a sharp analysis; based on the below facts and features provide me a catchy PowerPoint presentation; or natural language prompts like “tell my team how we updated the product strategy,” and it will generate a status update based on the morning’s meetings, emails and chat threads.
If you are a novice to this context, imagine a powerful version of AI assistant embedded into Microsoft 365 Package and other Apps to make your life easier at the workplace.
Expected benefit to Brandix?
Productivity! As Microsoft’s marketing positioning highlights, the primary benefit for an organization is to boost productivity in a greater magnitude in the workplace. This will cut 80% of a user’s work that kills time on repetitive tasks, boring presentation preparation, preparing data sheets and graphs and many more tasks.
In addition to that, it expects to enhance creativity at the workplace including email writing, memo preparations, delivering inspirations quotes and stories to team mates etc. in an organization like Brandix where time is largely consumed for regular operations, the introduction of services like Microsoft Copilot can boost the productivity immensely.
Marketing Insights of the story?
This technology embracement will symbolize and propel Brandix in the corporate world as a Technology-Leader. This elevates the brand image of Brandix as a techonology first corporate and always adopts novel technologies at first chance itself. Not only in Sri Lanka, this adds to history as Brandix is successfully admitted to the Early Access Program of Copilot which started on September 2023 with 300 corporates around the world.
In addition, these technology adoptions will indirectly motivate its giant workforce in action to focus and strive brains more on human-needed activities.
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