An advertising strategy that any clothing brand can practice in Sri Lanka
Learn & get inspired by Adidas - clothing giants in the world on how to set up targeted campaings to reach women.
Global Advertising
Apple Transforms a Boring Sustainability Report Into Storytelling
Apple has released its sustainability report for 2023 in the most unique way possible. video star Apple‘s CEO Tim Cook and Oscar winner Octavi Spencer
Do big brands make mistakes? Yes, they do!
This ad campaign run by Audi became a complete flop after being labelled as sexist for having women compared to cars.
The Man Who Walked Around The World
Marketing in the 19th Century - "Keep Walking," symbolises advancement, tenacity, and the concept of pushing forward. Inspiring people to follow their ambitions.
What Differentiates Premium Brands from other Brands
We explore how emotions play a crucial role in captivating our hearts and minds as we go deeper into the world of luxury brand experiences.
Opening 5th Cargills Square in Bandarawela – A Beacon of Hope Amidst Global Challenges
In a world grappling with economic uncertainties, Cargills, a pioneer in innovation and community development, has just unveiled its latest triumph: Cargills Square mall in...
Angela De Silva Shines at the Bendigo Goldfields Chrysanthemum Championship 2023
The Bendigo Goldfields Chrysanthemum Championship 2023 in Australia concluded with a spectacular showcase of floral artistry and horticultural excellence. Among the many talented and experienced...
LG’s Dynamic Brand Makeover to Win Gen Z
In an ever-evolving world of consumer electronics, global giant LG has set its sights on winning over the hearts of the Gen Z audience with...
GLO-E by Glomark: A Quest for Sustainable Grocery Shopping
Softlogic Glomark, a Sri Lankan leading supermarket chain, has introduced its latest initiative GLO-E, a web AR-based digital assistant that aims to educate customer
Softlogic Life Launches Sri Lanka’s First AI TV Commercial
Softlogic Life, a prominent life insurance company, has introduced Sri Lanka's first artificial intelligence (AI) TV commercial.
