CGI Ads: A state-of-the-art content type that brands can leverage!

CGI ads, which stands for Computer-Generated Imagery ads, are special kinds of commercials or advertisements that are made using computers. Instead of using real people, objects, or places, CGI ads create everything on the screen using computer programs.

CGI ads are used for all sorts of products and in different kinds of videos, like movies, TV shows, and, of course, advertisements that you might see on TV or online!

Among all other content types, first and foremost, CGI ads bring unlimited creative freedom that other content types cannot offer. This is the point of difference CGI ads contain compared to all other mediums in the communication strategy mix. In addition, following benefits can be identified as main advantages brands can get.

• Overcoming Physical Limitations: CGI can depict scenarios and locations that may be impossible, impractical, or dangerous to capture with live-action filming. This opens up a world of creative possibilities, allowing brands to tell their stories in entirely new and captivating ways.
• Timeless & Future-Proofing: CGI visuals age well and can be repurposed or updated easily as needed. This ensures that the content retains its effectiveness over an extended period, providing a better return on investment in the long run.
• Hyper-Realism and Consistency: CGI allows for the creation of hyper-realistic visuals and enables precise control over every detail. This ensures that products or scenes are presented in the most flattering and appealing way possible. Additionally, brands can detail the product and provide a better visual representation of the product.

Brands invariably aim to create a compelling dream for each consumer. Companies strive to instil their brand's purpose in the average person's purchasing decision-making process. CGI advertisements attempt to align with these aspirations while connecting the real life. Successful CGI ads seamlessly integrate imaginative concepts with real-life experiences or settings to captivate consumers.

Within the FMCG (fast-moving consumer goods) sector, brands tend to actively engage with emerging digital trends, primarily due to their financial capacity and their goal of maintaining ongoing communication with their target audience. Moreover, these brands often target a broader societal audience, providing another rationale for their category choice.

However, these two brand categories have attracted most of the CGI ads across the global and seem to have produced much  ROI for their brands.

• Fashion and Beauty
• Food and Beverage

• While brands compete in a quest to attract & retain customers (twofold goals of marketing), CGI stands as a super-creative content type for any brand or product to experiment. Even though the story board isn’t needed to be essentially creative, just the flavour of the content type is sufficient to gain attraction.
• This is a much effective piece of communication for traditional brands who seeks a revamp or youthful frame of reference.
• CGI ads magnify the product, allowing customers to scrutinize even the tiniest details.
• Brands have the ability to associate with local culture, geo-locations to get close to consumers and build up the brand familiarity.
• If a brand choses to adopt the CGI as the ultimate level of the content marketing maturity model, then it may have opportunity to step into a viral marketing approach. Moreover, the brand may develop a well-oiled content marketing strategy to win the communication mix.
• While CGI ads back up low-involvement products to generate enjoyment, on the other hand, high-involvement products can leverage CGI to communicate on the product features, intangible services of the product or new additions to the product.