Commercial Bank’s Revolutionary AI-Powered Campaign Wins ‘Youth Campaign of the Year’ Award

The stimulating 'Tomorrow is Yours' campaign harnessed the power of AI to reignite young people's passion for life and the future. Hosted on www.yourvibe.lk and promoted across various platforms, including Meta, Instagram, LinkedIn, and Google Ads, the campaign generated over 5,000 dream futures, engaged 88% of the youth audience more than four times in three months, and resulted in 6,000+ leads. The campaign also saw a significant increase in Vibe Youth Accounts, with notable success on Meta.

The message conveyed to the audience was one of empowerment and boundless possibilities. Using AI, the campaign enabled young individuals not only to visualize their dream lives but also provided guidance on how to achieve those dreams. The focus was on inspiring and supporting the youth during a crucial phase of life.

The success of the 'Tomorrow is Yours' campaign lies in its strategic use of generative AI and a well-thought-out multi-platform approach. By leveraging AI capabilities, the campaign not only engaged the target audience effectively but also resulted in substantial lead generation and increased account openings. The choice of platforms, including Meta, Instagram, LinkedIn, and influential social media channels, showcases the importance of a diversified and targeted promotional strategy in achieving marketing objectives. This campaign sets a precedent for the impactful integration of AI and cross-platform promotion in the realm of digital marketing for financial products.