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“Driving Tomorrow: BYD and John Keells Transform Sri Lanka with Cutting-Edge New Energy Vehicles”

This news article reveals the recent collaboration entered by BYD & John Keells to import energy vehicles to Sri Lanka soon.


Collaboration Announcement and Objectives

The objective of the collaboration between BYD, the world’s leading new energy vehicle (NEV) manufacturer, and John Keells Holdings PLC (JKH), Sri Lanka’s largest listed conglomerate, is to introduce advanced, eco-friendly passenger vehicles to the Sri Lankan market. The signing ceremony, held at BYD’s global headquarters in Shenzhen, featured Mr. Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division, and Mr. Krishan Balendra, Chairperson of the John Keells Group.

Partnership Unveiling and Developments

During the ceremony, Mr. Liu Xueliang expressed excitement about the collaboration, emphasizing BYD's commitment to technological innovation and green mobility. John Keells Group Chairperson Krishan Balendra highlighted the significance of the partnership in contributing to an eco-friendly and sustainable Sri Lanka. BYD, renowned for its expertise in new energy vehicle technologies, has independently developed powertrain systems, power batteries, drive motors, and motor controller systems.

Audience Message: Driving Sustainability

The message conveyed to the audience is centered around the commitment of BYD and John Keells Holdings PLC to advancing eco-conscious mobility choices in Sri Lanka. The collaboration aims to bring advanced NEV models to the country, allowing people to experience world-leading technologies in new energy vehicles. The goal is to make "electric vehicles" essential in the daily lives of the Sri Lankan population, contributing to a sustainable and eco-friendly future.

Marketing Insight and Global Impact

BYD's decades-long dedication to innovation and technology has positioned it as a global leader in the new energy vehicle sector. With expertise across the entire industrial chain, including batteries, electric motors, and electronic controllers, BYD stands out as the sole producer globally to independently develop powertrain systems and other critical components. The brand's widespread presence across continents and impressive sales figures, including reaching the milestone of producing the world's first 5 millionth NEV on August 9, 2023, underscores the global impact and success of BYD in the new energy vehicle market.


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