Softlogic Glomark, a Sri Lankan leading supermarket chain, has introduced its latest initiative, GLO-E, a web AR-based digital assistant that aims to educate customers on choosing the ideal fresh produce. In line with the global issue of food wastage, GLO-E is a unique solution that enables customers to find the perfect product while reducing food waste both in-store and at home.
Here's how it functions:
Customers can activate GLO-E by scanning a QR code conveniently positioned beside the product they wish to buy. Subsequently, customers can engage with GLO-E on their mobile devices, which will furnish them with comprehensive information about the product, encompassing its advantages and the optimal selection criteria.
Key Objective
The primary objective of this initiative is to empower customers through innovative solutions like GLO-E. This not only fosters awareness in the selection of the freshest produce but also contributes to diminishing food waste, thereby nurturing a sustainable future for forthcoming generations. By providing customers with real-time data on the freshness of the produce, GLO-E equips them to make informed decisions that enhance their health and well-being.
According to the Food and Agriculture Organization of the United Nations (FAO), approximately one-third of the world's food production goes to waste annually. This predicament imposes significant economic and environmental burdens and exacerbates food insecurity in many regions across the globe. By offering easily accessible awareness services regarding best practices in fresh produce selection and procurement, Softlogic GLOMARK Sri Lanka endeavors to educate individuals while addressing the urgent issue of food wastage.
Significance of the GLO-E
The significance of the GLO-E project lies in its capacity to engage and communicate with consumers from all age groups, particularly those well-versed in technology, who seek seamless shopping experiences. By furnishing a digital assistant tailored to their needs, Softlogic Glomark aims to revolutionize the utilization of fresh produce and foster awareness about sustainable practices that conserve natural resources.
Through its unwavering commitment to sustainability and the establishment of responsible communities, the launch of GLO-E underscores Glomark's dedication to enhancing value chain efficiencies. By endowing customers with knowledge and harnessing cutting-edge technology, Softlogic Glomark envisions a future where responsible consumption becomes the norm, and individuals actively contribute to the construction of a more sustainable society.
In conclusion
In conclusion, GLO-E represents a significant stride towards mitigating food wastage, promoting informed consumer choices, and fostering sustainability. Softlogic Glomark's forward-looking approach not only benefits its customers but also aligns with the broader global imperative of responsible consumption and environmental preservation
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